About me
Naomi Manuel, a designer and creative with an interest in architecture, digital media, branding, and human interaction.
Skills
Tools
Experience
Visual Communications Designer, UC Berkeley Undergraduate Education
01.2024 - Present
Lead Visual Designer, Web Development at Berkeley
01.2024 - Present
Designed dynamic design systems each semester to maintain brand consistency across digital and print assets.
Led a team that created a wide range of marketing materials, such as Instagram posts, banners, and flyers, driving digital engagement and boosting recruitment.
Ran the club’s social media accounts, regularly posting engaging content aimed at increasing club visibility and member participation.
Creative Marketing Designer, Yelp
02.2024 - 05.2024
Consulted with Yelp through the Undergraduate Marketing Association to promote their home and repair services.
Interviewed 300+ users in order to identify pain points for different age demographic groups, engaged in A/B testing, B2B vs B2C research and created user personas.
Designed digital graphics and storyboards and utilized Yelp’s existing brand identity to create unique web and social media ad content for Yelp customers, local businesses, and brands.
UI/UX Designer, Gitty
09.2023 - 12.2023
Designed new clean and accessible web interfaces for Gitty, a startup revolutionizing the job application process through AI.
Worked with a small consulting team to design AI chatbot and user dashboards features.
Developed a formal design system to maintain consistent branding elements across all interfaces.
Education
B.A. Architecture and Design Innovation, UC Berkeley
2022 - Present
Relevant Coursework: Intro to Design, Intro to Visual Representation and Drawing, Fundamentals of Visual Representation and Creativity, Prototyping & Fabrication, The Structure and Interpretation of Computer Programs, Human Centered Design